Sweep designed a multi-screening launch event to celebrate the premiere of John Wick: The Continental hosted at Sydney’s Golden Age Cinema. With every detail reflective of episode one - 6 screens ran over 2 days inviting media and influencers to check into The Continental and become part of the story.
From a custom built bedroom that acted as our key photo area to a full New Year’s Eve decorated bar scented with a custom tobacco incense, guests were welcomed with custom cocktails before being taken through to the transformed screening room. To immerse guests within the hustle and bustle of Chinatown, where the show is set, popcorn was served in custom takeaway boxes, the walls of the cinema covered with vintage images of the streets and overflowing rubbish bins flowed from the screen.
