Launch: Daisy Jones & The Six Client: Prime Video Role: Launch Concept, Experiential Design, Venue Sourcing, Event Production, Guest List Curation, Talent Partnership Management.
Sweep developed the concept of a strategic exclusive episode one screening for key journalists and influencers the night before the series dropped.
Sydney nightclub ‘Shades’ was transformed mid-event from seated screening to live gig - carrying the energy of the music-based series through to a world guests were invited to step right inside of.
Custom vinyls were created and positioned amongst sourced 70s records , branded brand posters clung to the walls and a bespoke disco-ball-lined full length mirror was positioned and primed for selfies.
Tucked away in the back of the venue was a mini photo set designed to create album artwork for guests inspired to start their own bands post-screening. Discrete but recognisable branding was incorporating for a perfectly shareable moment that had attendees giving their images a coveted spot on their grid.
