Launch: Fleece FX
Client: WISE
Role: Launch Concept, Experiential Design, Venue Sourcing, Event Production.

In collaboration with Havas Red and Havas BLVD, Sweep developed the experiential concept and direction to accompany the “Sheer Madness Index” YouGov report that revealed 78% of Australians are paying hidden FX fees whilst travelling. Leaning into the key message “Don’t Let The Big Banks Fleece You!”, we developed a pop-up idea to bring that message to the masses via earned media and social sharing.

Woolly walls, fleece merch, “flocktails” and a pop-up lamb petting area got Bondi locals curious enough to get involved and see what sets travelling with Wise aside from the big banks.

*Case study video belongs to Havas Red.