Off Campus
A week-long Sydney pop-up for the launch of Off Campus – built for genuine fans to get involved with, and for media to cover.
Off Campus is a book adaptation. Its fans were already reading, already waiting and already gathering in one place. So rather than build them a venue, we went to theirs.
What we built
One week, a different reason to come back each dayCustom Briar U hockey jerseys – the most in-demand we've made to date.
A Briar U sticker sheet, alongside limited-edition caps and totes.
Free coffee at a recreated Malone's, the go-to hangout in the show.
A keychain-making crafternoon.
With local beauty brand Cloudicos. If you've seen that one scene, you'll know why.
A Q&A with Josh Heuston and a live backyard set from REDD.
The jerseys and stickers Final artwork
viewers in the first 12 days of streaming.
Fans travelled far and wide to attend. Every morning we arrived on site, there was a line up the hill.
The fans were exactly where we thought they'd be.