Prime Video · Tastemaker screening
Carrie
An elevated tastemaker screening to launch Prime Video's new Carrie series. A Stephen King icon – with one clear rule: no blood, no gore and nothing that felt like Halloween.
The insight
The scariest part of Carrie was never the blood. It was high school. Lockers, prom and being watched – so that's where we put the dread.
Send it back to Ewen High
What we built
Don't decorate a cinema. Let Carrie redecorate.01The lockers
Dented, distressed lockers with CARRIE lit from below – the key photo moment.
02Floating pages
Book pages hung frozen mid-air above the canapés.
03Quote wall
Carrie White, in her own words.
04Prom punch
Poured red at the bar, alongside a custom cocktail.
05Matchboxes
CARRIE matchboxes – a quiet nod to how prom ends.
06The screening
Then the lights went down on a full room.
Horror without the gore. Dread without the Halloween.
*Photography: Chloe Paul. Case study video: Fat Poodle.