SurfaceCreators Fund
A fund that let a creator community give something back. Three grants a year, for three years, so upcoming Australian creatives could make the thing they kept putting off.
Creators were giving Surface their time, their audiences and their best ideas. The fair move was to fund some of those ideas properly.
What we built
From community to fund2017. No budget. A value exchange instead – devices, access and real opportunities, in return for honest content.
Device launches, School of Surface editions, a co-working pop-up and digital events. A reason to show up, and to stay.
Members went from 3–5K followers to 100K+. Some replaced actors in Surface paid social and retail ads.
Three grants a year. An open brief: pitch the project Surface could help you make.
An interactive fashion film. Porcelain modeled on Surface. A first solo show, in AR. A children's book. Examples include Milly Dent, Jo Zammit and Bianca Beers.
Each project became a short film, released under #AnythingButOrdinary.
Milly Dent, Jo Zammit and Bianca Beers are shown as examples, not a complete list.
Support first, content second. The content turned up anyway.